Picture a location you've personally visited that was so stunningly captivating you felt a strong urge to share the experience with a friend or relative. What would you do? the simple route involves whipping out your Smartphone and film a short video or video-char with said friend/relative. But does this solution fully transmit the entire sensory experience? What about the breeze or natural sounds?
While virtual settings enable us to offer much information, it cannot transmit a realistic experience since the sensory aspect isn't fully incorporated into this experience. This gap must be narrowed; the process has already begun. User experience can be upgraded to include senses other than vision and smell.
The field of gaming consoles has seen the development of a more realistic gaming experience in terms of the sense of touch. Nintendo WII consoles, for example, successfully transmit the vibration a golf player feels when putting; this experience simulates physical reality and allows players to sense the game via various aspects. The idea is to figure out how technology can serve publishers as well as users.
Recent years have seen an improvement in virtual visual showcasing for the most important element in sales sites: the product. RotaryView has developed a product targeted at business owners trying to attract potential buyers by emphasizing their websites' most important element: the products sold. Unlike a physical shop, in which users can both see and fell a product from all angles, internet websites usually offer a two-dimensional experience that might prevent potential purchases. RotaryView offers business owners a 360 degrees website product presentation thus providing potential purchasers a perfect user experience.
Furthermore, some organizations have performed a quantum leap in terms of sensory user experience, enabling users to smell products prior to their purchase or receive internet ads for a product with its original smell attached. This is performed via the oPhone, a small box that connects to Smartphones or computer screens that can transmit various virtual smells. This device codes smells similarly to how cameras code colors or voice cards code voices. The device "captures" then channels the smells' code via the internet. When presented to its receiver it is translated to a smell simulating the original scent (similarly to presenting a photographed picture on a computer screen).
The future is here; innovation is in the air!
In conclusion, we are a touch away from a substantial improvement in virtual user experience by incorporating more senses into this field. This is certainly appropriate time to consider the relevance of these developments to our businesses, websites and how we choose to present products/services we offer our clients.
Virtual sensory technology will reach a new level in the near future, nearer than we might think.
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